According to the world travel and tourism council wttc, tourism is the fastest growing sector in south africa and contributes close to 9% to south africa s gross domestic product gdp and over. Travel trade partners valuable tools and information to help you succeed in selling south africa as a worldclass tourist destination. Measuring the economic value of wildlife watching tourism in. Improve your business outcomes in africa s top meetings and events destination. The new edition makes particular reference to the 2010 fifa world cup. It examines the utilisation of culture in southern african tourism and the related impacts, possibilities and. Southern african tourism marketing body, the regional tourism organisation of southern africa retosa. The tourism industry is a major contributor to the south african economy and employment of citizens. Because this figure covers only a small number of countries and is based on some inconclusive data, it can. As a country, we already have a vibrant tourism industry and both leisure tourism and business events industry hold massive potential to play an even more meaningful role in the economic transformation of our country and the upliftment of our people and the rest. The main aim of the conference was to identify innovative and creative strategies for the development, promotion and marketing of culturebased tourism in africa in the new millennium. The sector contributes about 9% to the countrys gross. Tourism is an important economic sector for many countries in africa.
Pdf although cultural tourism is the most prevalent type of tourism in the world it still remains invisible in south africas tourism landscape. Recent reports that cape town, a popular tourist destination in south africa, will soon run out of water due to a prolonged drought hardly seem to be slowing. The best places to go in southern africa tripsavvy. A guide and tool by satsa the southern africa tourism. An astonishingly diverse region fused by its prolific wildlife, breathtaking landscapes and remnants of ancient culture, southern africa is africa at its most memorable. The tourism industry in southern africa is in a set of circumstances that needs its own tailored guidelines. A sadc country such as south africa encourages the youth to take part in the tourism industry. Harnessing tourism for growth and improved livelihoods 3 africa rising this more than any other time is the moment for pursuing tourism as a dynamic development option in ssa. The global market offers enormous opportunities for zambias tourism industry. International tourism is also a vital element of the south african tourism industry overseas and africa air arrival visitors spend an average of r14. South african tourism is the tourism marketing arm of the south african government. Learn more about south african tourism discover the organisation proudly working to welcome all travellers to south africa. South africas tourism industry is well established, with an exciting sector of emerging entrepreneurs. According to the world travel and tourism council wttc, tourism is the fastest growing sector in south africa and contributes close to 9% to south africas gross domestic product gdp and over.
Although africa was badly hit by the global crisis, the continent avoided an even worse growth shortfall in 2009, thanks to prudent macroeconomic. Botswanas tourism development is concentrated on wildlife and the wilderness experience and the country is the third most popular tourist destination in southern africa. South africa has beautiful beaches stretching all the way from cape town around the coast up to durban, which is a surfing mecca. Statistics show that the south african tourism sector is in.
Strategies for the new millennium in mombasa, kenya, december 2000. The country is strong on adventure, sport, nature and wildlife, and is a. This article analyses strategies for propoor tourism ppt, ie strategies that increase the benefits to poor people from tourism development. It encourages residents of south africa to do tourism responsibly so that our country can be experienced by tourists for generations to come. Explore southern africa holidays and discover the best time and places to visit. This volume provides an accessible overview of cultural tourism in southern africa. South african tourism holding steady africa renewal.
Kenya, south africa, and tanzania are all putting significant efforts into. Tourism south africa yearbook 201516 405 tourism south africa yearbook 201516 406 tourism remains a key driver of south africas national economy and contributes to job creation. They provide both opportunities and challenges for world bank group client countries looking to harness tourism to help achieve the world bank groups twin goals of ending extreme poverty and boosting shared prosperity. Tourism in africa tourism in africa pdf geography of tourism in africa pdf tourism development policy of south africa the role of south africa hotel in tourism growth higham, j. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Simply put, our job is to promote the country domestically and internationally, whether for. The annual event showcases the widest variety of southern africas best tourism products and services, and afford delegates an opportunity to acquaint themselves with the exciting travel experiences on offer, with a view of forging dynamic tourism partnerships. Disclaimer while every reasonable effort is made to maintain current and accurate information in this publication, the department of tourism accepts no. The countrys diverse terrain, together with a climate suited to outdoor activities, make it an ideal hunting ground for adrenaline seekers. Satsa southern africa tourism services association. Measuring the economic value of wildlife watching tourism. Intraregional southsouth medical tourism is a vastly understudied subject despite its significance in many parts of the global south.
Tony wheeler, cofounder lonely planet page 2 page 643 get more from your trip learn about the big picture, so you can make sense of what you see before delving into some of the best landscapes, wildlifewatching and cultural experiences on the. The presentation summarised findings of a study undertaken for the global partnership on sustainable tourism, through unep and supported by giz. This report focuses on one disruptive force in the tourism industry. The 1996 white paper on the development and promotion of tourism confirmed south africas approach to tourism as one which is government led, private sector driven and community based, and grounded in. The development and promotion of tourism in south africa government of south africa department of environmental affairs and tourism may, 1996 t able of contents abbreviations definition of terms the policy formulation process part i.
Tourism development is regulated by government through the department of tourism and the department of wildlife and national parks. Pdf tourism policy and politics in southern africa researchgate. Pdf africa, tourism africa is the second largest continent 30 million km2 with 26,000 km of coastline figure 1. There are many countries that benefit the most from tourism like uganda, algeria, egypt, south africa, kenya, morocco, tunisia, and tanzania. Southern africa all youve got to do is decide to go and the hardest part is over. Everything you need to know to travel to south africa gl. Southsouth medical tourism and the quest for health in. Record year for sa tourism in 2018 global report fin24. Setting cultural tourism in southern africa nordic journal of. Southern, and north africa, with a strong predominance of studies related to.
What this means is that nonresident visitors spend more money in our country than south african travellers spend abroad. Participation and membership has also been extended to international tourism institutions as part of an overall strategy of ensuring that the management of the tourism sector is in line with the international trends. A presentation made at the southern african sustainable tourism alliance meeting, in durban, south africa in may 2014. Each chapter is followed by a case study set in a southern african environment. A report from statistics south africa has shown a negative trend in the tourism sector. Statistics show that the south african tourism sector is. The wttc forecasts that the sector will contribute r424. It, therefore, comes as no surprise that it has been a. Appreciating the potential of tourism in the regions economic growth, south africa has now become an active member of the.
Africas tourism industry is expected to continue growing at a rate above the world average. Townships, such as alexandra, were hubs of black communities during the apartheid. Pdf san cultural tourism in southern africa rachel. Simply put, our job is to promote the country domestically and internationally, whether for leisure, business or events tourism. Tourism is recognised for its immense potential and its significant contribution to the economy. There is great potential for the development of adventure tourism in southern africa for a number of reasons. This paper takes issue with the conventional notion of south africa purely as a highend surgeon and safari destination for medical tourists from the global north. Tony wheeler, cofounder lonely planet plan 1 2 our apps. Unwto briefing paper unwto towards measuring the economic value of wildlife watching tourism in africa areas. May 15, 2014 a presentation made at the southern african sustainable tourism alliance meeting, in durban, south africa in may 2014. There are guidelines for the global tourism industry already available, but they are focused heavily on animal welfare and not broader captive wildlife concerns, and have not proven to be authoritative in southern africa.
South africa enjoys a positive tourism trade balance with the rest of the world. Pdf south africa calling cultural tourists researchgate. The shot left campaign aimed to promote domestic travel among south african youth. Tourism is a crucial sector, and high on the list of our governments priorities.